The price of an SEO audit can vary quite a bit depending on the size of your website, the extent of your search engine optimization efforts, and whether you need additional services like social media or content marketing audits. When deciding how much to budget for an SEO audit, consider that it should be just one step in your overall digital marketing strategy. Done right, an SEO audit will help you improve your rankings without breaking the bank. Here’s what to expect from an SEO audit and why it’s worth the investment.
What is an SEO Audit?
Before we talk about how much it costs to have your website analyzed for SEO potential, let’s discuss what an SEO audit actually is. An SEO audit is simply a comprehensive look at all aspects of your website from an SEO standpoint. The person performing it looks at every aspect of your site and determines if you’re doing things correctly from a search engine optimization perspective or if there are changes that need to be made. The end result should be a to do list full of actionable items (things you can take action on) with each issue categorized as high risk, moderate risk, or low risk. That way you know exactly what needs to be done and in what order.
What are the costs of SEO audits by top companies such as webfx, Ahrefs, etc.?
SEO audits are critical for any digital marketing strategy. They help you make informed decisions about how you can move forward with SEO and content. You’ll want to know what changes need to be made, what your strengths and weaknesses are, and see how your site stacks up against industry standards. Many companies that offer SEO services also perform audits, including big players like Ahrefs and webfx. However, these companies aren’t cheap their prices range from $400 to more than $1,000 per month. Depending on your budget, you may have better luck using a freelance auditor instead of hiring a dedicated in-house team or vendor.
Is there a budget-friendly option?
If you’re just getting started with SEO, you might not be ready to shell out thousands of dollars for a comprehensive audit. Luckily, there are ways to get professional-level insight into your site for a relatively low cost. In fact, some experts offer audits that are free or dirt cheap. There are also plenty of paid options that are much more budget-friendly than you might think (for example, one well-known consultant charges just $249). You can choose your own level of depth and breadth and make sure it fits within your website’s needs and resources.
Pros & Cons of doing your own audit
One of the biggest questions for any business is whether to do their own SEO audit or hire a professional. The decision will ultimately come down to budget, but there are some pros and cons that can help you make that decision. Hiring a professional brings with it certain benefits like expertise and additional information; however, it can be costly if your budget is limited. If you’re not sure whether your company should do its own audit or hire someone, keep these pros and cons in mind.